Learn about a brief history of Lavazza coffee.
Coffee is a significant part of many people’s daily routine- many people even say that couldn’t make it through the day without a cup! At Giolitti Deli, we carry Lavazza coffee from Italy. Continue reading to learn more about Italy’s favorite coffee!
Luigi Lavazza
Lavazza coffee was started by Luigi Lavazza, who opened the first store in Turin, Italy in 1895. Luigi was very innovative and had a passion for his work, and soon began to study the art of blending coffee. He took a trip to Brazil and saw great potential for creating new versions of coffee. In fact, the Lavazza coffees that are consumed today are the result of Luigi’s idea to combine coffees from various areas of the world. The Lavazza shop grew to be a popular small business, and by 1927, Luigi Lavazza S.p.A. was founded. The company was made up by Luigi’s family, including his wife and three children.
Packaging
Around 1927, Lavazza created Pergamin, a packaging consisting of two layers of paper to preserve the coffee aroma. This packaging allowed families to buy larger quantities of coffee and store it for several days. This was the first step towards the Lavazza packaging that is in stores today.
In 1950, the company had the idea to vacuum-pack the coffee, and this method is still used today. Pressurized vacuum tins allow the coffee to be kept for much longer, which allowed for longer distribution times.
Innovation
By 1957, the Lavazza Company was the largest company in the coffee sector Italy during a full economic boom. The company was creating real innovations, including the “fall-flow” processing cycle, which enabled Lavazza to process over 40,000 kg of coffee a day. They also opened their first auto bar in 1959, which was a new and original way to spread the word about their coffee and allow more people to enjoy it.
Today, Lavazza continues to bring innovation with their coffee pods. They are also vacuum-packed and sealed, so the capsules contain all the quality and freshness of Lavazza espresso coffee with the convenience of the pod system many homes use today.
Authentic Italian Cuisine From Giolitti Deli
Giolitti Deli is a full-service Delicatessen in Annapolis, MD, specializing in authentic Italian cuisine. Founded in 1992, we use the freshest ingredients to make time-honed recipes from scratch, with no MSG or preservatives. We believe in real food and offer many healthy options, including vegetarian and vegan menu items. At Giolitti Deli, we make our own sauces, mozzarella, grilled and roasted vegetables, bread, pizza dough, and desserts, and our sandwiches, salads, pasta, pizza, and entrees are made to order. Owner Mary Giolitti has combined her passion for great food and fine wine to offer Annapolis a true taste of Italy!
Team members who also make the business possible include Manager Kathy Hunter, Manager and Catering Director Cheryl Molesky, Head Baker Porfirio Diaz, Chef Alfredo Escobar, and Deli Manager Noe Merino. To contact us, please visit our contact page or give us a call at 410.266.8600. Also, be sure to keep up with us on Facebook, Twitter, LinkedIn, and our blog!
Tags: coffee, Giolitti Deli, italian, italy